Plain English about children, the internet, and control
The UK is about to change how children use the internet. This site explains what's actually happening, without panic, jargon or a sales pitch.
Who runs it
Anna Moss: a Manchester mum of one who has spent her career in digital marketing, co-founding the agency FireCask in 2013. Before that she was a commercial property solicitor, which turns out to be useful training for reading Ofcom consultation documents so you don't have to. This site is her own project, independent of the agency: no clients, no sponsors, no one selling anything.
What this site covers
Three things. The under-16 social media ban (what's law, what Ofcom is still deciding, and what it means for your family) tracked on the ban hub as it develops. News about children and the digital world more broadly: age checks, screen time, the rules schools and platforms keep changing. And setup guides for the parental controls already built into the devices your family owns, which do more than most parents realise and cost nothing.
The rules the writing follows
No fear-mongering: "here's what actually changes", never "is your child in danger?". Claims are sourced or cut; when something is still undecided, we say so rather than speculating. UK English, plain words, and the free option first: if a built-in setting does the job, that's the recommendation, and no one pays us to say otherwise.
When we get something wrong, the article gets corrected and dated. If you spot an error, email hello@parentalcontrols.co.uk and a person will read it.
How this site makes money
It doesn't. There are no adverts, no sponsored posts and no affiliate links anywhere on the site. If that ever changes, this page will say so before anything else does.